Powerful Value Propositions – how to build better selling stories to win with retailers
Great in-store plans are worth nothing if the retailer says 'NO'
But many teams struggle to persuade retailers to say 'YES'
That leads to diluting our plans, or paying huge fees to make things happen
A better way is to build a powerful selling story - a powerful value proposition that explains why this is valuable to the retailer
A well-structured selling story is key to turning a retail 'No' to a 'Yes'
Powerfuil Value Propositions - Building Winning Sales Presentations for Retail Training
Learn
Where most sales presentations go wrong
Why retailers say 'No'
What retailers are looking for from your sales presentations
The Three-Step-Structure to build a winning value proposition for retailers
How to turn your value proposition into a brilliant selling story
How to present this selling story to maximize your chances of success
Do
Work on YOUR business LIVE in the workshop
Build a powerful value proposition for your initiative
Turn that value proposition into a persuasive selling story
Practice the sales meeting live in a role play setting
Have your work evaluated and get feedback from our expert trainer
Get
Hands on coaching and training
Advice and input on how to refine your activity to win with shoppers and retailers
A repeatable process for developing powerful value propositions
Examples and case studies of propositions and selling presentations
A workable methodology to build a winning sales presentation
All of the templates and tools you require to replicate this process in the workplace
How our programs work
All of our training team has real world experience in either a consumer goods company or a retailer, so our approaches, advice and solutions are practical - we know they work because we've tried them.
We know that the biggest challenge with training is transferring new skills back to the workplace. We bring your workplace into the classroom (either virtual or physical) and work live on your business and your brand, so you know that what you learn is real and applicable when you get back to the real world
We don't just talk through the theory. You'll do the tasks yourselves. Adults learn by doing, not listening, so we'll get you doing!
We'll give you all the tools, templates and worked examples you need to leave the training fully confident that you can replicate these new skills again and again and again
engage people development programs - bespoke design to deliver maximum value and maximum impact
