Consumer & Shopper Insights Training Programs – Training & Coaching That Lead to Action – from engage
Data doesn't equal insight. Insight doesn't equal action.
And without action, we don't get the results we want.
We need an approach to create powerful, actionable insights, no matter how much data we have.
That is what this program does.
No matter how much data you have, your team can create better, actionable insights that will drive your business forward.
“engage’s capability program delivered over USD 20 million of commercial value” - VP Sales - Multinational Food Company
Actionable Shopper Insights Training and Coaching
Learn
The difference between consumers & shoppers & how shopper behave
A practical process for creating shopper insights that works no matter how much data you have
How to develop powerful hypothesis that direct your thinking and focus
How to use different shopper segmentation approaches to create more value from your data
How to identify opportunities and how to prioritize them
How to use insight to develop instore programs
How to build compelling selling stories to persuade customers to support and implement your plans
Do
Work on YOUR business LIVE in the workshop
Use your data as you work through the entire insight process
Work individually or in cross-functional teams to build powerful consensus across marketing and sales
Create new insights and prioritize them
Build an activity plan to activate this in your chosen channel
Build a selling presentation to use with the retailer
Role play that presentation LIVE
Get
Hands on coaching and training
Balancing gut and data: the REAL insight process by Mike Anthony
Case studies
Prioritization toolkit
Expert input on your data to supercharge your insights
All of the templates and tools you require to replicate this process in the workplace
A free copy of our e-book - Conducting Shopper Research
How our programs work
All of our training team has real world experience in either a consumer goods company or a retailer, so our approaches, advice and solutions are practical - we know they work because we've tried them.
We know that the biggest challenge with training is transferring new skills back to the workplace. We bring your workplace into the classroom (either virtual or physical) and work live on your business and your brand, so you know that what you learn is real and applicable when you get back to the real world
We don't just talk through the theory. You'll do the tasks yourselves. Adults learn by doing, not listening, so we'll get you doing!
We'll give you all the tools, templates and worked examples you need to leave the training fully confident that you can replicate these new skills again and again and again
engage people development programs - bespoke design to deliver maximum value and maximum impact
