At its heart, consumer goods success requires companies to answer five key questions
What opportunities are there to drive consumption?
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What shopping behavior is required to fuel consumption?
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In which stores can this be realized?
3
What activity will create behavioral change?
4
What investment will be required to motivate customer support?
5
We use our unique Five-Step Total Marketing™ approach
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Consumer prioritiesDefine the drivers of brand growth
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Shopper behaviorDevelop bespoke shopper segmentation, identify and understand target shoppers
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Channel prioritiesDefine new channel structures; prioritize channels to maximize shopper influence and business profits
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Marketing mixCreate integrated marketing strategies to drive changes in consumer and shopper behavior
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InvestmentDefine trade investment frameworks, route to market and key customer engagement strategies
What we do
We offer corporate consultancy solutions and learning and development programs in consumer and shopper marketing, key customer management and field sales management
Opportunity Assessment
We provide you a checklist of all the data and reports that could be useful across consumer marketing, shopper marketing, trade marketing and customer management.We review and analyze this data using our bespoke techniques to:
- Identify the big growth opportunities for your business
- Identify the key consumer barriers that need be addressed to get consumers using your brand
- Understand the shopper barriers that are preventing shoppers from buying your brand
- Look at your brand and category from the retail perspective, and understand what needs to happen to get retailers to support your brand
We provide you a checklist of all the data and reports that could be useful across consumer marketing, shopper marketing, trade marketing and customer management. We review and analyze this data using our bespoke techniques to
Shopper Research
While building consumer insight is a decades old practice in consumer goods, shopper research and shopper insight is a relatively young discipline. Our research shows that many companies are yet to commission any shopper research, and many who do are disappointed by the results. We ensure maximum value and zero disappointment from your shopper research by:
- Fully understanding what you already know, so we don’t duplicate. We review ALL your existing data before we start.
- Building hypotheses. Hypotheses help us focus our research on high value data which will lead to implementable recommendations.
- We use a wide variety of techniques. We’re not beholden to one partner, or one technique. We’ll use or recommend only what is right for you.
- We have an experienced team. We’ve analyzed so much research data we know exactly how to design the research, build powerful questionnaires, and focus on the highest value data.
- We have unique ways of analyzing our data. We have special ways of integrating consumer and shopper data, and bespoke segmentation models that help drill down into data and create really powerful outputs
While building consumer insight is a decades old practice in consumer goods, shopper research and shopper insight is a relatively young discipline. Our research shows that many companies are yet to commission any shopper research, and many who do are disappointed by the results. We ensure maximum value and zero disappointment from your shopper research by:
EngageAssess™
engageAssess is a bit different. Its an online survey tool with a bank of over a thousand questions. EngageAssess is used to understand how well your business functions: how different activities are completed, and how different people and different functions interact and communicate with each other.
- We use a wide variety of techniques. We’re not beholden to one partner, or one technique. We’ll use or recommend only what is right for you.
- We have an experienced team. We’ve analyzed so much research data we know exactly how to design the research, build powerful questionnaires, and focus on the highest value data.
- We have unique ways of analyzing our data. We have special ways of integrating consumer and shopper data, and bespoke segmentation models that help drill down into data and create really powerful outputs
EngageAssess is the best way to gain insight into how your marketing and sales teams function, what needs improving, and what are the priority actions to get your commercial teams really functioning.