Sharon Yourell Lawlor

Sharon brings passion and skill to the discovery of consumer and shopper insights – and using them to deliver differentiated in-store strategies for our clients.

Position: Associate Director of Consulting

Region: Ireland

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Sharon Yourell Lawlor has been working in FMCG for 20 years in companies such as Britvic, GSK and Mars, working on iconic brands such as 7up, Pepsi and Club Orange. In 2011, Sharon’s ad ‘Best Bits In The World’ was the most viewed Irish ad on Youtube. In 2015 Sharon set up Think Plan Do Consulting. Sharon joins engage as an associate, bringing with her a passion to turn behavioral insights into solutions that consumers and shoppers notice, like, appreciate and act on: solutions that will encourage them to buy… and buy again. In 2015, Sharon was named one of Checkout’s ‘Top Power 100 Marketers’ 2015, as voted by peers in the industry.

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