Strategy

Our strategy solutions are designed to create integrated brand strategies which incorporate a clear consumer strategy, shopper strategy, and retail strategy. We bring powerful consumer insights, shopper insights, and an understanding of how retail works to create what we call a Total Marketing™ strategy

Winning with consumers

Winning with shoppers

Winning with retailers

We answer
the following questions:

Where will future growth come from?

Which channels and stores should I focus on?

How can I improve the returns on trade investment?

What activity should I conduct in which stores to drive brand and category growth?

And many more!

question-mark

We use our unique Five-Step Total Marketing™ approach

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Consumer priorities

Define the drivers of brand growth

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Shopper behavior

Develop bespoke shopper segmentation, identify and understand target shoppers

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Channel priorities

Define new channel structures; prioritize channels to maximize shopper influence and business profits

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Marketing mix

Create integrated marketing strategies to drive changes in consumer and shopper behavior

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Investment

Define trade investment frameworks, route to market and key customer engagement strategies

What to expect from
Five-Step Total Marketing™

We work to deliver results and a clear Return on Investment: so we’ll design an approach to meet your current and future problems, needs and challenges.

We use bespoke tools and methodologies to identify opportunities to change the way your business operates and engages with consumers, shoppers and retail customers.

We work closely with your team to ensure their knowledge and experience is factored in, and to give them ownership of the solution.

We create clear action plans to guide the execution of
the strategy.

We deliver results

Identify

Massive Growth Opportunities

Significant

Return on Investment

Action

Empowered Teams

Free consultation with our experts

If you are looking to grow sales and profit by delivering better results at retail,
then we can help you

Get In Touch