Shopper Marketing

We are the world’s first to introduce a clear, coherent integrated approach to shopper marketing

We use our unique Five-Step Total Marketing™ approach

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Consumer priorities

Define the drivers of brand growth

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Shopper behavior

Develop bespoke shopper segmentation, identify and understand target shoppers

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Channel priorities

Define new channel structures; prioritize channels to maximize shopper influence and business profits

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Marketing mix

Create integrated marketing strategies to drive changes in consumer and shopper behavior

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Investment

Define trade investment frameworks, route to market and key customer engagement strategies

How Shopper Marketing Helps

Firms which have successfully integrated shopper marketing have found that, in addition to uncovering new growth levers for their brands, their commercial teams are becoming more effective

Competitive advantage is developed in the trade

The careful targeting of investment into priority channels motivates the customers in these channels to support the company’s brands at the expense of competitors

The in-store marketing of the company’s brands is improved

As customers – both in the modern trade and in the traditional trade – become more supportive of the brand, the opportunity to ensure that it is presented in a consistent, compelling fashion in-store increases

Internal efficiency improves

Shopper marketing creates more coherent links between consumer marketing and sales, these links enable consistency and alignment behind shared goals

Return on sales and marketing investment improves

Increased off-take of the company’s brands improves the overall return on total marketing investment

Purchase of the company’s brands increases

A compelling, targeted in-store marketing mix reinforces the company’s above-the-line marketing efforts, leading to more sales to loyal shoppers and first-time buyers

Investment decisions are enhanced

Managers are able to prioritize opportunities and focus investment above-the-line, below-the-line and with customers

Free consultation with our experts

If you are looking to grow sales and profit by delivering better results at retail,
then we can help you

Get In Touch