04 Dec 09

engage launch foundation training programs

Balancing Budgets and People Development

engage launch foundation training programs

engage, the shopper marketing and customer management experts, is launching a The Foundation Suite, a new range of training products available as public access programs or for in-house bookings.

Mike Anthony, CEO for engage says “We know that 2009 has been a difficult year for our clients – and when things get tough training budgets come under pressure. But research shows that 78% of business leaders know that people development is critical to driving business performance* and so there is a need to manage both priorities – reducing costs and developing people.”

The launch of The Foundation Suite meets this need by delivering the highest standards of training at a more affordable price. The programs cover all of the key aspects of customer management and trade marketing. All of the programs are developed by engage’s expert consultants, and run by experienced trainers.

“The foundation suite of programs reflect the fact that there are many companies in Thailand who recognize the need to develop core skills in their sales and trade marketing teams but perhaps have limited training budgets”, says Danaya Sinhaphalin, General Manager of engage in Thailand. “It is an exciting initiative which creates access to engage practical tools, techniques and training to hundreds, if not thousands, of companies.”

For more details of the new Foundation Suite of programs, or to make a booking please log on to the training programs section of our website or email us at
Group booking discounts are available – please contact our Bangkok office directly for details
Tel: +66 2 259 5600
*McKinney And Rogers 2009