engage - Articles

17 Jan 11

3 Things You Can Do to Improve Customer Engagements in the New Year

Maximizing customer engagements will enable you to effectively persuade your buyers to drive change for your brand at a lower cost, using your plan —which means more profitability for you. In this article I’ve outlined three areas that have worked for me that you can use to improve your customer engagement.

14 Dec 10

Big C workshop a great success

On Monday the 13th of December, 2010, over 40 participants presenting more than 25 consumer goods companies in Thailand attended a special engage workshop entailed "Maximize your ROI with Big C".

15 Dec 10

Our Shopper Marketing Wish List

At the end of many months spent driving home the benefits of true shopper marketing, we’ve reached that time of year when people pause and make lists of the things we’d like to change, do better, or toss in the garbage. And, since this is the season of giving, there are a few things on our shopper marketing wish list.

02 Jan 10

Beat the Year End Rush to Make Your Sales Goals

When the end of the calendar year approaches, approximately 70 percent of consumer goods sales teams scramble to pull up their numbers in a frantic chase to meet their targets. In this rush to hit short-term targets, they make decisions that often won’t deliver sustainable results—which means they will once again go searching fo...

16 Nov 10

Get the Most From Your Training Budget

Every year at budget time, human resources and sales managers ponder how much to invest in sales training. Yet statistics show that the majority of training money is wasted-because most people forget a vast amount of what they learn, and even fewer actually apply their newfound knowledge back in the workplace.

15 Nov 10

Invest in the Right Customers

Have you decided yet which customers you are going to invest in for 2011? With trade spending escalating every year, you need to ensure that you get the most value from your investment. Otherwise, it’s just an expense. While you’re in budgeting mode, stop and think before you put the same funds—or more—into the same customers an...

25 Oct 10

Strike the Right Balance Between Advertising and Promotions Spending

Two common questions we hear from senior managers are “How can I strike a better balance between advertising and promotional spend?” and “When am I spending too much on promotions?” Intuitively, marketing organizations want to spend more on advertising, but trade pressure and short-term budget requirements often pull the brand o...

26 Oct 10

Shifting From Unconditional Spending To Conditional Investment

Has your trade spend become the cost of doing business? Are you getting sufficient return from your investment? Do your terms drive sales, consumption, or market share for your brand? For too many consumer goods companies, the growing list of fees paid to a retailer are showing up on the P&L as a gap between gross and net sa...

04 Dec 09

engage launch foundation training programs

Training budgets come under pressure when the economy is tough, yet business leaders know developing people is critical. Foundation programs enable leaders to manage tight budgets and develop their people

28 Oct 09

Tesco Clubcard - The implications for Manufacturers

As Tesco launch Clubcard in Thailand, it is increasingly clear that loyalty cards are rapidly becoming a standard part of the shopper marketing landscape. In this article engage discusses the implications of Clubcard for suppliers, and identifies a number of key questions that should be considered as manufacturers decide if, whe...

02 Jul 09

The Integrated Shopper Marketing Revolution

In this month’s article Toby Desforges, engage’s Global Engagement Director, explores what shopper marketing is, and what it is not. We discuss why taking an integrated approach to shopper marketing is essential and we explore what key questions consumer goods companies should ask as they consider their approach.

26 Mar 09

'Winning in a downturn'

Manufacturing companies across Asia are feeling the pressure of a recession. But we believe there are ways to manage this. By understanding shoppers and what works in-store, efficiencies can be driven, cuts made, and effectiveness increased.