Insight

Insight makes all the difference between commercial success and failure. Success comes from the creation of insight into consumer and shoppers and integrating this to create clear consumer, shopper and customer strategies and plans

At its heart, consumer goods success requires companies to answer five key questions

What opportunities are there to drive consumption?

1

What shopping behavior is required to fuel consumption?

2

In which stores or channels can these shoppers be influenced?

3

Which blend of activity will create the desired behavioral change?

4

What investment will be required to motivate customer support?

5

We use our unique Five-Step Total Marketing™ approach

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Consumer priorities

Define the drivers of brand growth

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Shopper behavior

Develop bespoke shopper segmentation, identify and understand target shoppers

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Channel priorities

Define new channel structures; prioritize channels to maximize shopper influence and business profits

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Marketing mix

Create integrated marketing strategies to drive changes in consumer and shopper behavior

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Investment

Define trade investment frameworks, route to market and key customer engagement strategies

Free consultation with our experts

If you are looking to grow sales and profit by delivering better results at retail,
then we can help you

What we do

We offer corporate consultancy solutions and learning and development programs in consumer and shopper marketing, key customer management and field sales management

Opportunity Assessment

We provide you a checklist of all the data and reports that could be useful across consumer marketing, shopper marketing, trade marketing and customer management.We review and analyze this data using our bespoke techniques to:

  • Identify the big growth opportunities for your business
  • Identify the key consumer barriers that need be addressed to get consumers using your brand
  • Understand the shopper barriers that are preventing shoppers from buying your brand
  • Look at your brand and category from the retail perspective, and understand what needs to happen to get retailers to support your brand

We provide you a checklist of all the data and reports that could be useful across consumer marketing, shopper marketing, trade marketing and customer management. We review and analyze this data using our bespoke techniques to

Shopper Research

While building consumer insight is a decades old practice in consumer goods, shopper research and shopper insight is a relatively young discipline. Our research shows that many companies are yet to commission any shopper research, and many who do are disappointed by the results. We ensure maximum value and zero disappointment from your shopper research by:

  • Fully understanding what you already know, so we don’t duplicate. We review ALL your existing data before we start.
  • Building hypotheses. Hypotheses help us focus our research on high value data which will lead to implementable recommendations.
  • We use a wide variety of techniques. We’re not beholden to one partner, or one technique. We’ll use or recommend only what is right for you.
  • We have an experienced team. We’ve analyzed so much research data we know exactly how to design the research, build powerful questionnaires, and focus on the highest value data.
  • We have unique ways of analyzing our data. We have special ways of integrating consumer and shopper data, and bespoke segmentation models that help drill down into data and create really powerful outputs

While building consumer insight is a decades old practice in consumer goods, shopper research and shopper insight is a relatively young discipline. Our research shows that many companies are yet to commission any shopper research, and many who do are disappointed by the results. We ensure maximum value and zero disappointment from your shopper research by:

EngageAssess™

engageAssess is a bit different. Its an online survey tool with a bank of over a thousand questions. EngageAssess is used to understand how well your business functions: how different activities are completed, and how different people and different functions interact and communicate with each other.

  • We use a wide variety of techniques. We’re not beholden to one partner, or one technique. We’ll use or recommend only what is right for you.
  • We have an experienced team. We’ve analyzed so much research data we know exactly how to design the research, build powerful questionnaires, and focus on the highest value data.
  • We have unique ways of analyzing our data. We have special ways of integrating consumer and shopper data, and bespoke segmentation models that help drill down into data and create really powerful outputs

EngageAssess is the best way to gain insight into how your marketing and sales teams function, what needs improving, and what are the priority actions to get your commercial teams really functioning.

The engage insight difference

We’re not a research company, though we can and do conduct research. Our team is a blend of experienced managers from consumer goods companies and brilliant insight professionals.

We understand your commercial issues, so any research and insight projects we run have a clear commercial context.

We’re not here to sell research. We’ll only commission research if we really need to. If we can answer your questions using your existing data (and often we can) we will. If we do need to conduct research we’ll focus it only on the data you need, saving you money and time

We partner with the best. We don’t have a huge in-house fieldwork team. We have a range of fantastic research partners and we partner with the one that is right for your project. This gives us access to a wider range of methodologies than most research companies.

We know that integrating new data with existing data is key to gaining breakthrough insights. We’ll work with your team to gather everything pertinent that the company already has, rather than just reporting on the new study we’ve just commissioned.

Look at your brand and category from the retail perspective, and understand what needs to happen to get retailers to support your brand

Get exclusive tips

Each week the engage team publish new insight and advice on how to help your consumer marketing, shopper marketing and customer management get ahead.
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