How We Help

We are the world’s first to introduce a clear, coherent and integrated approach to consumer goods marketing and sales

We use our unique Five-Step Total Marketing™ approach


Consumer priorities

Define the drivers of brand growth


Shopper behavior

Develop bespoke shopper segmentation, identify and understand target shoppers


Channel priorities

Define new channel structures; prioritize channels to maximize shopper influence and business profits


Marketing mix

Create integrated marketing strategies to drive changes in consumer and shopper behavior



Define trade investment frameworks, route to market and key customer engagement strategies

Massive Growth Opportunities

Real improvements in marketing RoI

Competent Teams

Total Marketing™

Helps companies understand the role shoppers play; helps companies cut through the complexity of diverse channels by identifying priorities by brand and identifies what activity is necessary where.

Engage Assess™

Identifies internal opportunities across commercial functions. It benchmarks performance and defines the root cause of current performance by assessing over 150 marketing, shopper marketing and sales activities.

People First™

Is a web-based people-planning tool which optimizes organizational development. It is a systematic approach to integrate business priorities through effective organizational design and competency development.

Free consultation with our experts

If you are looking to grow sales and profit by delivering better results at retail,
then we can help you

Get In Touch