We use our unique Five-Step Total Marketing™ approach
Define the drivers of brand growth
Develop bespoke shopper segmentation, identify and understand target shoppers
Define new channel structures; prioritize channels to maximize shopper influence and business profits
Create integrated marketing strategies to drive changes in consumer and shopper behavior
Define trade investment frameworks, route to market and key customer engagement strategies
Helps companies understand the role shoppers play; helps companies cut through the complexity of diverse channels by identifying priorities by brand and identifies what activity is necessary where.
Identifies internal opportunities across commercial functions. It benchmarks performance and defines the root cause of current performance by assessing over 150 marketing, shopper marketing and sales activities.
Is a web-based people-planning tool which optimizes organizational development. It is a systematic approach to integrate business priorities through effective organizational design and competency development.