Latest news and thinking from the engage team

by Mike Anthony on 20th June 2017

Around the world, trade spend (monies spent with retailers in the course of doing business with them) is growing fast. Big retail customers are getting more demanding, and new customers (online, discounters, convenience stores) are demanding too. Media fragmentation, and the pernicious, hopeful belief that it is possible to influence most shoppers at the point of purchase encourages […]

Retail Investment – A Checklist for Better ROI

Retail Investment – A Checklist for Better ROI

Around the world, trade spend (monies spent with retailers in the course of doing business with them) is growing fast. Big retail customers are getting more demanding, and new customers (online, discounters, convenience stores) are demanding too. Media fragmentation, and the pernicious, hopeful belief that it is possible to influence most shoppers at the point of purchase encourages… Continue Reading

Retail Channel Strategy – Shopper First!

Retail Channel Strategy – Shopper First!

One of the most fascinating things about studying shoppers and retail is the diversity. Every store in the world is different. Of course, there are similarities, particularly within a chain. But every store is unique by the simple fact that it is in a unique location. And that means that every single store has a different… Continue Reading

Creating Shopper Insights – New E-Book

Creating Shopper Insights – New E-Book

Probably one of the most common questions we receive from clients and attendees at conferences is “How do I create shopper insights?” To be honest I’ve always found it a little tricky to answer: because its not always clear what the individual means by ‘insight’ and also because the way we create insights isn’t straightforward… Continue Reading

Make your business more shoppercentric in six simple steps

Make your business more shoppercentric in six simple steps

“My business doesn’t really get shopper” is a common refrain. Whenever we do conferences, or webinars, many of the most common questions revolve around how to get shopper marketing moving in their business.  Many companies don’t have large shopper marketing teams (many don’t have shopper marketing teams at all!) Even more don’t have large shopper… Continue Reading

The Most Common Mistake in Shopper Research

The Most Common Mistake in Shopper Research

At engage, we get to see a lot of shopper research. We commission research on behalf of our clients regularly, but often we are handed over research reports soon after the work has been commissioned, and we help our clients derive insight and strategy from the work. Often the studies involve in-store research: observations, exit… Continue Reading

Shopper Marketing Strategy in Five Steps

Shopper Marketing Strategy in Five Steps

Shopper marketing is a tough place to be strategic. When we speak with shopper marketers (and trade marketers, for that matter) they complain of being ‘stuck in the middle’, jammed between two (sometimes opposing) strategies. On the one hand, brand teams are pushing their brand strategies, and on the other side, retailers have their strategies,… Continue Reading

Get In Touch