Latest news and thinking from the engage team

by Mike Anthony on 19th April 2017

One of the most fascinating things about studying shoppers and retail is the diversity. Every store in the world is different. Of course, there are similarities, particularly within a chain. But every store is unique by the simple fact that it is in a unique location. And that means that every single store has a different […]

Retail Channel Strategy – Shopper First!

Retail Channel Strategy – Shopper First!

One of the most fascinating things about studying shoppers and retail is the diversity. Every store in the world is different. Of course, there are similarities, particularly within a chain. But every store is unique by the simple fact that it is in a unique location. And that means that every single store has a different… Continue Reading

Creating Shopper Insights – New E-Book

Creating Shopper Insights – New E-Book

Probably one of the most common questions we receive from clients and attendees at conferences is “How do I create shopper insights?” To be honest I’ve always found it a little tricky to answer: because its not always clear what the individual means by ‘insight’ and also because the way we create insights isn’t straightforward… Continue Reading

Make your business more shoppercentric in six simple steps

Make your business more shoppercentric in six simple steps

“My business doesn’t really get shopper” is a common refrain. Whenever we do conferences, or webinars, many of the most common questions revolve around how to get shopper marketing moving in their business.  Many companies don’t have large shopper marketing teams (many don’t have shopper marketing teams at all!) Even more don’t have large shopper… Continue Reading

The Most Common Mistake in Shopper Research

The Most Common Mistake in Shopper Research

At engage, we get to see a lot of shopper research. We commission research on behalf of our clients regularly, but often we are handed over research reports soon after the work has been commissioned, and we help our clients derive insight and strategy from the work. Often the studies involve in-store research: observations, exit… Continue Reading

Shopper Marketing Strategy in Five Steps

Shopper Marketing Strategy in Five Steps

Shopper marketing is a tough place to be strategic. When we speak with shopper marketers (and trade marketers, for that matter) they complain of being ‘stuck in the middle’, jammed between two (sometimes opposing) strategies. On the one hand, brand teams are pushing their brand strategies, and on the other side, retailers have their strategies,… Continue Reading

What shopper marketers need to know about consumers

What shopper marketers need to know about consumers

Most of us know that to be really effective at shopper marketing, we need to know about and understand our shoppers. Without an ability to identify our target shoppers, and to understand about their motivations and behaviors, our shopper marketing strategies and programs are likely to be generic. But for really good shopper marketing, understanding… Continue Reading

Building a sales team for an eCommerce future

Building a sales team for an eCommerce future

E-Commerce is booming in many parts of the world. The pace of growth varies by geography and category, but it seems that the world is waking up to the fact that e-commerce is coming: the only question is how fast. Adapting your business to e-commerce brings with it many opportunities, and no shortage of challenges.… Continue Reading

The most dangerous number in shopper marketing

The most dangerous number in shopper marketing

76%. As in  “76% of purchase decisions are made in-store”. We’ve all heard it a thousand times, I’m sure.  At first glance it might feel almost comforting, its been around for so long. And we all know that shoppers do make decisions in-store, and we are all busy spending money to influence these shoppers with displays,… Continue Reading

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