24 Jun 10

Latest Shopper Marketing News

Up coming engage programs –
Segmenting and prioritizing channels & Creating channel activity plans
25-26th August, Bangkok

Optimize your performance in the trade and converting opportunity into reality

Segmenting and prioritizing channels

Are you maximizing your influence on shoppers’ behavior?
Are your investments in key channels delivering profitable growth?
Are you focusing your resources where they can drive the best returns?

Improving performance in any of these areas will enhance both revenues and profits. In an increasing complex world shopper marketers need to create effective channel segments and to identify which channels are most important to long-term growth.

Creating channel activity plans

For many, constructing a channel plan is daunting, but the benefits of a clear, quantified plan for key channels are significant. Great channel activity plans:

Improve the quality of in-store execution
Focus investment on business-building initiatives
Enhance sales teams’ efficiency and effectiveness

engage has developed a simple five-step channel activity planning methodology that leverages easy-to-understand approaches and cutting edge tools to enable managers to deliver coherent and clear plans.

For more information click here