21 Jun 10

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In-store Blueprint™

Defining the in-store strategy for your brand

21st July 2010, Bangkok

Your brand is positioned in front of thousands of shoppers every day, creating countless more impressions than any of your media investment. More and more marketing spend is diverted to the in-store world as pressure builds to win at the “first moment of truth”. Yet despite this, in-store marketing is still viewed by most consumer goods organizations as a tactical arena, with decisions made without any real consideration of the strategic impact of these decisions on the long term health of the brand. It is time for a strategic agenda to be developed for in-store – it is time for the In-store Blueprint™.

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