Articles

engage regularly publishes articles on issues relating to the consumer goods industry.

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04 Dec 09

engage launch foundation training programs

Training budgets come under pressure when the economy is tough, yet business leaders know developing people is critical. Foundation programs enable leaders to manage tight budgets and develop their people

28 Oct 09

Tesco Clubcard - The implications for Manufacturers

As Tesco launch Clubcard in Thailand, it is increasingly clear that loyalty cards are rapidly becoming a standard part of the shopper marketing landscape. In this article engage discusses the implications of Clubcard for suppliers, and identifies a number of key questions that should be considered as manufacturers decide if, whe...

02 Jul 09

The Integrated Shopper Marketing Revolution

In this month’s article Toby Desforges, engage’s Global Engagement Director, explores what shopper marketing is, and what it is not. We discuss why taking an integrated approach to shopper marketing is essential and we explore what key questions consumer goods companies should ask as they consider their approach.

26 Mar 09

'Winning in a downturn'

Manufacturing companies across Asia are feeling the pressure of a recession. But we believe there are ways to manage this. By understanding shoppers and what works in-store, efficiencies can be driven, cuts made, and effectiveness increased.

Articles

engage launch foundation training programs

Tesco Clubcard - The implications for Manufacturers

The Integrated Shopper Marketing Revolution

'Winning in a downturn'

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