Results - Purchase Activation™

Purchase Activation™ is proving to provide a coherent strategic framework for driving competitive advantage and enhancing brand returns across a diverse range of product categories. For example:

In China, for a global manufacturer of audio-visual equipment, Purchase Activation™ uncovered:

• Growth opportunities of circa US$30 million in Shanghai (twice current revenue).
• Potential savings in the in-store mix of up to 20% (US$400,000).
• Opportunities to refocus national out-of-store spend and reduce expenditure by 10% - US$1.4million.

In Thailand, for a major formulated milks manufacturer, Purchase Activation™ uncovered:

• New opportunities from improved in-store marketing, worth up to 4 times current turnover (US$400m) for the company.
• A new prioritization of channels, reflecting the differing influences that channels have on shopper behavior.
• A new approach to in-store merchandising, which supports and enhances the company's existing growth strategies and confirms the company as category thought leaders.

Download as PDF