We are the world’s first to introduce a clear, coherent and integrated approach to shopper marketing. Our unique five-step Total Marketing model connects consumer demand to the in-store world.
What consumption opportunities exist?
Which shoppers will support these opportunities and how do they behave?
Where can you influence these shoppers?
What is required to change consumer and shopper behavior?
What investment is needed to influence consumers, shoppers and retailers to enable growth strategies?
We believe in sharing our ideas and observations with the wider community. We are privileged to work across a wide range of markets and categories and believe this gives us a broad perspective on the issues confronting managers in consumer goods. We regularly update our resources sections with our latest insights and thoughts on shopper marketing.
Our people are pivotal to our success. The engage team members have a world-class pedigree in marketing, trade marketing and sales. Our expertise has been shaped from working as line managers or consultants with some of the world’s leading companies, including PepsiCo, Mars, United Biscuits, Mattel, Sony, Unilever, InBev, Coca-Cola, GlaxoSmithKline, Philips, Kao Corporation, BP, Synovate and TNS.
Engage has a proven track record of helping consumer goods companies identify massive growth opportunities, identify huge savings in trade spend and marketing, configure commercial teams to be most effective, and develop people to be able to deliver a difference.